Client: Roro’s Matcha
Service: Branding
Year: 2025
Roro’s Matcha was built around the historic rituals and deliberate craftsmanship behind ceremonial-grade matcha. Rejecting shortcuts and artificial blending, the brand celebrates a slower, more human process, where every batch is prepared with intention.
The visual system is constructed entirely from unpolished handwriting and organic illustrations, allowing the personality of the maker to remain present throughout the brand.
Loose linework, irregular lettering, and hand-drawn star motifs create a sense of warmth and informality that contrasts with the precision often associated with luxury tea packaging. The result is an identity that feels tactile and unfiltered.