Client: Cho Coffee House
Service: Branding, Packaging
Year: 2026
From a coffee truck to the permanence of a flagship destination, our latest work for CHO marks a strategic milestone in the brand’s trajectory as they open their first physical branch in Kuwait.
The identity was designed to be fundamentally dynamic, centered around a series of typographic expressions and varied iterations of the CHO name. Rather than a singular, static mark, we developed a fluid visual language that adapts across different touchpoints, allowing the brand to resonate with a diverse consumer base while maintaining a cohesive energy.
The palette is anchored by a high-chroma red, a deliberate choice for maximum environmental impact. This signature hue acts as a visual beacon, designed to command the skyline and establish an unmistakable presence within the urban landscape, ensuring the brand is recognizable from a distance.