Client: Bayn
Service: Branding, Digital Design
Year: 2025
BAYN is a social media platform dedicated to delivering timely and relevant information across business, finance, and lifestyle. It serves as a trusted hub for audiences seeking updates on company contract deals, financial products, and curated travel destinations.
The name Bayn translates to in between in Arabic, a concept that directly informs the brand identity. Rather than presenting the word as a single unit, it is visually separated into ba and yn, with a dash placed at the center.
This dash becomes the brand’s core element, representing the space in between—where information connects people to decisions, and opportunities sit between discovery and action.