Client: Bascota: Hot or Cold?
Service: Packaging
Year: 2026Bascota Hot or Cold was a campaign created around Bascota’s limited-edition Ramadan dessert, centered on a playful debate rooted in childhood nostalgia: were you on the team that enjoyed cereal with cold milk, or the team that preferred it warm?The campaign transformed this familiar memory into a lighthearted rivalry between two distinct teams, inviting customers to reconnect with a shared childhood experience. The packaging drew inspiration from the cereal boxes many of us grew up with, capturing the familiarity and comfort of a typical school morning.To reinforce this nostalgic feeling, the design incorporated classic cereal-box elements such as side-panel puzzles, schoolbook-style name tags, playful retro-inspired illustrations and typography.